P I E

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Strategic marketing that earns you a bigger slice of the market.

Strategic marketing that earns you a bigger slice of the market

Pie Consultancy helps established B2B businesses build predictable lead generation systems that link marketing, sales and systems into one calm, commercial growth engine.

  • Ideal for businesses with 25+ people and £10m+ turnover
  • Specialising in complex, competitive and regulated markets
PIE Consultancy
PIE Consultancy
[the challenge]

Good businesses are being drowned out by digital noise.

You have a strong reputation, a capable team and a real marketing budget, but visibility and lead generation still feel inconsistent.

Competing with bigger brands and noisier competitors
Reliance on referrals and word of mouth
Marketing and sales not fully joined up
No clear line between spend, activity and revenue

The issue is rarely effort. It is knowing where to focus to secure your slice.

[what makes us different]

We don’t treat marketing as a standalone creative exercise.

We align sales, marketing and systems as two sides of the same commercial coin, building structured, automated lead generation that delivers predictable pipelines.

Strategy First

Clear positioning, value propositions and growth plans before any campaigns go live.

Systems and Data

CRM, automation and reporting set up properly, so every lead is captured, tracked and followed up.

Sales-Minded Marketing

Campaigns that generate qualified conversations and revenue, not vanity metrics.

[sectors]

We Work in Complex, Competitive and Regulated Markets

AI E-commerce Education and Training Financial Services Insurance KBB Manufacturing Motor Oil and Gas Property Services Renewables Retail and Wholesale Trade

If your sector is not listed, there is a good chance we have faced similar commercial challenges before and can help you navigate them.

[why pie]

Calm, Commercial Thinking from People Who Have Been in Your Seat

Commercial Trust

We act as a trusted sounding board, not just a supplier, with conversations that cover the wider commercial picture.

Sales-Minded

Strategy only matters if it converts. We focus on enquiries and revenue, not campaigns that simply look impressive.

Clarity Over Complexity

Plain English beats jargon every time. We keep decisions grounded in data and commercial reality.

People First

We are data-driven and results-focused, but never at the expense of relationships.

[insights]

Insights for Business Owners Who Want Visibility Without the Noise

10 February 2026

How to Make Your Business Stand Out Without Shouting

For established SMEs in sectors such as financial services, manufacturing and education, visibility is a real challenge....

Read Article
3 February 2026

Why Marketing and Sales Alignment Matters More Than Your Budget

The gap between marketing and sales is costing you revenue. Here is how to fix it.

Read Article
27 January 2026

Account Based Marketing Explained: When to Use It and Why It Works

ABM is not for everyone. But if you are targeting high-value accounts with long sales cycles, it is the most effective s...

Read Article

Bite-Sized Strategy for a Bigger Slice of the Market

If you want structured, performance-led lead generation without the chaos, let us map out a clear, commercially grounded plan.